Making a great game - or esports event - is a serious challenge.

We help you build trust as a strategic consultancy and executing on work that tells your best stories to the right audiences.

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About Us

Bob Holtzman


Bob founded Co-op Mode Communications to partner with passionate game makers and esports producers. With nearly two decades of experience in community and content marketing, public relations and social media, Bob brings a history of success on some of the biggest online games in the world, including League of Legends, MapleStory, Dungeon Fighter Online and Kerbal Space Program. His free time is spent with his family, playing basketball, watching football or on his PC chasing a chicken dinner.

Max Sabido

Director of Social Media and Content

Max Sabido leverages his online communications expertise and over 12 years of experience in the video games and online entertainment industries to help Co-op Mode partners build trust with their communities. Max joined Co-op Mode after a successful 6-year run at Riot Games, where successfully led communications for the launch of VALORANT, Legends of Runeterra and Wild Rift in the LATAM region. He also worked on League of Legends, including supporting social media channels for the game and esports. Max also has indie bonafides, as the marketing lead for the release of the award-winning space simulator, Kerbal Space Program.

Shay Curcuruto


Shay Curcuruto is the podcast producer for Community Feedback Loop, a show from Co-op Mode and Third Party Productions that looks at how the gaming industry communicates and interacts with players, media and each other.

About Us

Media Relations

Tell Your Story Via Earned Media

Need help reaching press about your game, platform, product or service? Let’s tell your best stories! We’ll work together and leverage nearly 3 decades of experience working with media and influencers. It starts with learning your story, building a plan that fits your team goals and then telling your stories.

Community Communications

Owned Media and Content Strategy

Trying to build a deeper relationship with your audience? Need support launching social channels, creating content calendars or talking directly to some of the most passionate and biggest gaming audiences in the industry? We want to help you build a strategic framework that enables you to speak, listen and act on feedback.

Partnership &
Relationship Building

Business Development Support

Looking for the right partners to support your audience and help it grow? Need to identify the right influencers to work directly with? Let’s collaborate and find the right opportunities to support growth and retention, including additional sales channels, new business lines or partnering with a popular streamer.

Working Together

Community Feedback Loop

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